What makes your Longines Watch Special?

From Kate Winslet - the magnificent Oscar-winning actress to Regé-Jean Page, the genre-defying British actor, we have seen the best of celebrities sporting Longines. Undoubtedly it has only added to the appeal of this elegant Swiss brand.  The history of Longines is glorious dating all the way back to 1832 and comes from a strong heritage of Swiss watch making. The watchmaker Auguste Aggassiz and his fellow men started the Longines workshop in the village of Saint-Imier, Switzerland. With no running water, electricity or means of communication their only vision and motivation was ‘to stand out in quality’.

The brand has some unique features that distinguishes it from its contemporaries

Retaining the Swiss history and legacy

The factory of Longines was built on the field Es Longines (long meadows). It is this field name that gave the brand its name. The brand's unique winged hourglass logo interestingly continues to be the oldest registered trademark in the world that is still being used in original form. Longines maintains detailed numerical records that includes the serial number of every watch that they have produced, and interested owners can request for the Certificate of Authenticity if they want more detailed information of their specific watch. For a watch to be considered Swiss-made, it must possess Swiss movement, it should have been assembled and quality inspected in Switzerland and at least 60% of the manufacturing costs must be incurred in Switzerland. So, while many global watch brands which were initially Swiss made do not any longer have the label, Longines still stays a true-blue Swiss watch

The widest range of options at affordable pricing

Longines has a wide variety of high end stop watches LIKE Chronographs, chronometers and other timepieces in its repertoire. Its watches have been trail blazers and the brand continues to challenge itself in cutting edge innovation and has introduced some advanced technology into the horological world. By an intelligent fusion of traditional watchmaking with modern internal machinery, Longines produces almost two million watches a year. The brand has 1200 plus models and if every color and strap variant is counted in, then it could add up to a much larger spectrum of choice. The strategic pricing of the brand has made it a very competitive and affordable option in the luxury market segment.

The growth trajectory spanning almost two centuries

The major breakthrough for the Swiss watch maker came through in 1878 when they developed the first chronograph watch movement called the caliber H20. It used a single monopusher in the crown to control the functions. Within a decade of that they started supplying pocket watches with chronograph settings that were very useful in sporting events especially the equestrian sports. By the turn of the century they progressed to wristwatches from pocket watches and were also one of the brands that manufactured watches for the British soldiers in the first world war. Icons of the modern world like Einstein and Amelia Earhart came to be associated with the brand. By the 1970s longines avoided taking the quartz route and moved to superfine mechanical movements instead.

Standing out in quality 

The brand sticks to using the best and highest quality of material in the making of their timepieces. They add elegance to special occasions and stand the weathering of regular wear as well. While Longines is famous for its mechanical movements, in quartz too they have an enviable range. Ceramic, diamonds, mother of pearls all add life to their designs. The materials used in straps and case materials have options to suit any wearer’s preferences

COSC certifications

COSC stands for Contrôle Officiel Suisse des Chronomètres. This is the certifying authority for testing chronometers. The certification is a prestigious honor for a model which proves the accuracy, precision and reliability of it. While not all Longines watches are COSC, most of the Longines watches hold the prestigious distinction of being COSC certified/ To be given this certification, each watch is tested for fifteen days in five different positions and at three different temperatures. Only the models that pass this test are given the certification and it speaks volumes of the brand standing.

Here are our recommendations for some of the best Longines options for you for the coming festive season which epitomizes the sheer elegance the brand stands for.

Longines HydroConquest Automatic L3.742.4.96.6

The HydroConquest line is dedicated to men and women looking for a high performance timepiece that combines technical innovation and elegance. This line comes with new models in bright colors. This particular model comes with a Round shaped stainless steel case and has a Scratch-resistant sapphire crystal, with several layers of anti-reflective coating on the underside. It is water resistant up to 30 bar and has a Screw-in crown, Unidirectional rotating bezel. It has an automatic movement and comes in L888 caliber. The dimension is 41 mm and the model has a thickness of 11.90 mm

La Grande Classique de Longines L4.512.1.67.7

Launched in 1992, La Grande Classique de Longines has played a major role in forging the reputation of the winged hourglass brand. This range is a symbol of the brand’s classic elegance and timeless sophistication, and stands out for its very slim profile and wide palette of versions which is available in 6 variations. This elegant watch comes with a round shape case in red PVD coating material. It has scratch resistant sapphire crystal glass and is water resistant up to 3 bars. The dimension is 29 mm and thickness is 4.5 mm. The model has a quartz movement and an L420 Calibre.

Longines Master Collection L2.773.4.78.3

This is one of the popular models of Longines which comes in a round case in stainless steel. The dimension is 42mm and thickness is 14.2 mm. It is water resistant to up to 3 bars and has a transparent case back with sapphire crystal. The movement type is automatic and Calibre is L687. The model is a Column Wheel Chronograph which has hours, minutes, small seconds with 24 hours indicator at 9 o'clock. Date is indicated by the half-moon central hand. Moon phase display is at 6 o'clock.

Longines Flagship Heritage L4.795.4.78.2

Heritage Classic pieces are a tribute to the innovative spirit that has driven Longines’ watchmakers from the outset. This classic model is round shaped and comes in stainless steel that has a Scratch-resistant sapphire crystal glass, with several layers of anti-reflective coating on the underside. Its dimension is 38.5 mm and thickness is 10.3mm with a silver color dial. It is water resistant up to 3 bars and sits light at 54.7 gms. The movement type is automatic with an L615 Calibre.

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