Reinterpreting the legendary 1973 luxury sports silhouette with warm earth-toned vitality, mechanical self-winding horology, and balanced mid-size ergonomics, the Baume & Mercier Riviera Automatic 36mm M0A10764 represents a versatile statement in contemporary sports-chic design. Sculpted in a 36.00 mm surgical-grade 316L stainless steel case measuring a slender 9.57 mm in profile with an integrated silhouette, this timepiece is distinguished by the signature Riviera dodecagonal (12-sided) bezel secured by four functional polished steel screws, alternating between circular satin-brushed surfaces and mirror-polished chamfers. The dial showcases a sun-satin terracotta face (terracotta satiné soleil) decorated with a tone-on-tone transparent wave motif that captures ambient light in warm amber, clay, and burnt-sienna reflections. Accented by rhodium-plated riveted Roman numerals at 12 and 6 o'clock, faceted trapezoid indices coated with white Super-LumiNova (blue emission), matching faceted dauphine hands, and a balanced date aperture at 3 o'clock beneath an anti-reflective scratch-resistant sapphire crystal, the display pairs warm color with night legibility. Through the exhibition sapphire crystal case back, the Swiss Made self-winding mechanical calibre (BM 11200 / Sellita SW200 base) is visible, beating at 28,800 vibrations per hour (4 Hz) across 26 jewels with a 38-hour power reserve. Mounted on an integrated 3-row solid stainless steel bracelet alternating between satin-brushed and mirror-polished facets, secured by a triple-folding deployant clasp with security pushers and featuring a tool-free quick-release interchangeability system, it is pressure-tested for 50 metres (5 bar / 5 ATM) of water resistance and backed by Baume & Mercier’s official 2-year international manufacturer warranty.
Key Highlights
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Contemporary Terracotta Sun-Satin Wave Dial: Warm clay/amber sunburst (terracotta satiné soleil) dial face decorated with transparent wave transfers for textural depth.
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Versatile 36.00mm Case Proportions: Balanced unisex/women's case format engineered with a 9.57 mm thickness to sit comfortably on the wrist under tailored sleeves.
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Iconic Dodecagonal (12-Sided) Screwed Bezel: Signature 12-sided bezel anchored by four functional polished steel screws, combining circular satin-brushed and polished bevels.
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Swiss Made Automatic Calibre BM 11200: High-frequency self-winding mechanical movement operating at 28,800 vph (4 Hz) across 26 jewels with a 38-hour power reserve.
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Exhibition Sapphire Crystal Case Back: Transparent screwed case back revealing the mechanical balance wheel, gear train, and decorated oscillating weight.
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Super-LumiNova Blue Nocturnal Emission: Rhodium-plated dauphine hands and riveted markers treated with Swiss Super-LumiNova (Phos BL485nm Grade X1) emitting a vivid blue glow in low light.
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Scratch-Resistant Anti-Reflective Sapphire Crystal: Double-treated sapphire glass providing distortion-free clarity under bright sunlight.
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Integrated 3-Row Solid Steel Bracelet: Articulated metal bracelet featuring satin-brushed outer links and mirror-polished center accents.
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Integrated Tool-Free Strap Interchangeability: "Fast Strap" quick-release spring bar system allowing effortless bracelet removal without tools.
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Triple-Folding Clasp with Safety Pushers: Ergonomic stainless steel deployant buckle ensuring seamless security and daily comfort.
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Octagonal Crown with Embossed Phi (Φ) Logo: Fluted push-pull crown finished with the brand's emblem of the Golden Ratio.
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50-Metre Water Resistance: Tested to 5 bar (50 m / 165 ft) with a secured solid case back for protection against daily rain and handwashing.
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Official 2-Year International Warranty: Backed worldwide through the Richemont global service network with optional warranty extension.
Design & Craftsmanship
1973 Riviera Sports Icon & The 36mm Dodecagonal Steel Chassis
First unveiled in 1973, the Riviera broke traditional design conventions by introducing a dodecagonal (12-sided) bezel paired with an integrated silhouette, establishing itself as one of the original Swiss luxury sports watches. In reference M0A10764, Baume & Mercier translates this iconic sports-chic silhouette into a versatile 36.00 mm diameter with a slim 9.57 mm profile. Forged from surgical-grade 316L stainless steel, the case combines circular satin-brushed finishes on the 12-sided bezel with mirror-polished chamfers and vertical brushed flanks. Four functional polished steel screws anchor the bezel, emphasizing its architectural character. On the reverse side, an exhibition sapphire crystal case back reveals the mechanical movement and running gear train. The fluted octagonal winding crown is embossed with the Greek letter Phi (Φ)—the horological emblem of the Golden Ratio and divine harmony.
5 Reasons why you should buy watches from Zimson – Since 1948 , Celebrating 75 years
- Zimson is the authorised retailer for Baume & Mercier in India
- Zimson deals and sells only authentic watches and all the watches will be furnished with an invoice , brand warranty and brand packaging .
- Zimson is in the business of watch retailing since 1948
- Zimson has a strong after-sales service back up with state of art watch servicing facilities
- Zimson has gained the trust of over million customers throughout these years from our online www.zimsonwatches.com and offline stores present in Bangalore , Chennai , Kochi , Coimbatore , Salem , Madurai , Trichy and Pondicherry .
5 Frequently asked questions from our shoppers:
Are the watches sold at Zimsonwatches.com authentic ?
Ans: Yes , all the watches sold online at zimsonwatches.com and offline stores are 100% authentic and genuine .
Will the warranty be active if I buy online ?
Ans: Yes , all the watches come with brand warranty which can be from 1 yr to 7 years , depending on the brand which is ordered .
How soon can I get my watch once order placed ?
Ans: Once the order is confirmed , order will be processed within 24 hours and despatched within 48 hours and should reach the respective location in 2-3 working days from the time of despatch .
Which courier partner will be used to send the watch ?
Ans: Bluedart , DTDC Plus , Shiprocket .
Can I place order online and collect offline ?
Ans: Yes! One can place the order online and collect his or her watch offline at the desired store , prior information needs to be given so we can facilitate this .