Fusing the historic 1973 dodecagonal luxury sports silhouette with avant-garde tri-tone metallurgy, mechanical self-winding horology, and balanced mid-size ergonomics, the Baume & Mercier Riviera Automatic 36mm M0A10661 delivers an assertive, sophisticated statement in modern feminine sports-chic watchmaking. Sculpted in a 36.00 mm surgical-grade 316L stainless steel case measuring 9.77 mm in profile with an integrated silhouette, this timepiece is distinguished by its mixed-material architecture: a micro-sandblasted Grade 2 titanium 12-sided bezel secured by four functional sandblasted steel screws, highlighted by an underlying 5N gold-plated PVD ring that frames the dial face with warm chromatic contrast. The dial showcases a radiant sun-satin slate grey finish (gris satiné soleil) decorated with a tone-on-tone transparent wave transfer motif that captures ambient light in shimmering charcoal, graphite, and silver arcs. Accented by warm 5N gold-gilded riveted Roman numerals at 12 and 6 o'clock, faceted trapezoid indices, matching 5N gilded dauphine hands coated with white Super-LumiNova (blue nocturnal emission), and a date aperture at 3 o'clock beneath an anti-reflective scratch-resistant sapphire crystal, the display combines evening elegance with sports clarity. Through the exhibition sapphire crystal case back, the Swiss Made mechanical automatic calibre (BM 11200 / Sellita SW200 base) is visible, beating at 28,800 vibrations per hour (4 Hz) across 26 jewels with a 38-hour power reserve. Mounted on an integrated 3-row solid stainless steel bracelet alternating between satin-brushed and mirror-polished facets, secured by a triple-folding deployant clasp with security pushers and featuring a tool-free quick-release interchangeability system ("Fast Strap"), it is pressure-tested for 50 metres (5 bar / 5 ATM) of water resistance and backed by Baume & Mercier’s official 2-year international manufacturer warranty.
Key Highlights
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Bi-Material Steel & Titanium Architecture: Polished and satin-finished 316L stainless steel case crowned with a lightweight, scratch-resistant micro-sandblasted titanium 12-sided bezel.
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Warm 5N Gold-Plated PVD Accent Ring: Elegant 5N golden ring set beneath the titanium bezel, providing warm two-tone definition against the cool grey palette.
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Sun-Satin Slate Grey Wave Dial: Radiant anthracite sunburst (gris satiné soleil) dial face decorated with transparent wave motifs for textural depth.
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Warm 5N Gilded Hands & Markers: Riveted Roman numerals at 12 and 6 o'clock and faceted dauphine hands plated in 5N gold for warm contrast against the slate grey dial.
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Super-LumiNova Blue Nocturnal Emission: Gilded hands and hour markers filled with white Super-LumiNova (Phos BL485nm Grade X1) that emits a vivid blue luminescence in dark environments.
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Swiss Made Automatic Calibre BM 11200: High-frequency self-winding mechanical movement operating at 28,800 vph (4 Hz) across 26 jewels with a 38-hour power reserve.
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Exhibition Sapphire Crystal Case Back: Transparent screwed case back revealing the mechanical balance wheel, gear train, and decorated oscillating weight.
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Tailored 36.00mm Case Proportions: Versatile 36 mm diameter and slender 9.77 mm profile engineered for ergonomic comfort under tailored shirt cuffs.
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Integrated 3-Row Solid Steel Bracelet: Articulated metal bracelet featuring satin-brushed outer links and mirror-polished center accents.
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Integrated Tool-Free Strap Interchangeability: "Fast Strap" quick-release spring bar system allowing effortless strap changes in seconds without specialized tools.
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Double Anti-Reflective Sapphire Crystal: High-clarity sapphire glass treated on both sides for distortion-free visibility under bright direct sunlight.
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50-Metre Water Resistance: Tested to 5 bar (50 m / 165 ft) with a secured case structure for reliable protection against daily rain and handwashing.
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Official 2-Year International Warranty: Backed worldwide through the Richemont global service network with optional warranty extension.
Design & Craftsmanship
1973 Riviera Heritage & The 36mm Steel-Titanium Chassis
First unveiled in 1973, the Riviera broke traditional design conventions by introducing a dodecagonal (12-sided) bezel paired with an integrated silhouette, establishing itself as one of the original Swiss luxury sports watches. In reference M0A10661, Baume & Mercier translates this iconic silhouette into a contemporary mixed-material execution. Forged from surgical-grade 316L stainless steel, the 36.00 mm case features satin-brushed surfaces and mirror-polished beveled chamfers with a slender 9.77 mm height. Atop the case sits a 12-sided bezel crafted from micro-sandblasted titanium, held in place by four functional sandblasted steel screws. Directly beneath the titanium bezel rests a 5N gold-plated PVD ring that catches ambient light with a warm metallic halo. On the reverse side, an exhibition sapphire crystal case back secured by four screws provides an unhindered view of the mechanical movement. The fluted octagonal winding crown is embossed with the Greek letter Phi (Φ)—the horological emblem of the Golden Ratio and divine harmony.
5 Reasons why you should buy watches from Zimson – Since 1948 , Celebrating 75 years
- Zimson is the authorised retailer for Baume & Mercier in India
- Zimson deals and sells only authentic watches and all the watches will be furnished with an invoice , brand warranty and brand packaging .
- Zimson is in the business of watch retailing since 1948
- Zimson has a strong after-sales service back up with state of art watch servicing facilities
- Zimson has gained the trust of over million customers throughout these years from our online www.zimsonwatches.com and offline stores present in Bangalore , Chennai , Kochi , Coimbatore , Salem , Madurai , Trichy and Pondicherry .
5 Frequently asked questions from our shoppers:
Are the watches sold at Zimsonwatches.com authentic ?
Ans: Yes , all the watches sold online at zimsonwatches.com and offline stores are 100% authentic and genuine .
Will the warranty be active if I buy online ?
Ans: Yes , all the watches come with brand warranty which can be from 1 yr to 7 years , depending on the brand which is ordered .
How soon can I get my watch once order placed ?
Ans: Once the order is confirmed , order will be processed within 24 hours and despatched within 48 hours and should reach the respective location in 2-3 working days from the time of despatch .
Which courier partner will be used to send the watch ?
Ans: Bluedart , DTDC Plus , Shiprocket .
Can I place order online and collect offline ?
Ans: Yes! One can place the order online and collect his or her watch offline at the desired store , prior information needs to be given so we can facilitate this .