Reinterpreting the legendary 1973 luxury sports silhouette with Mediterranean nautical vitality, contemporary Swiss quartz precision, and refined ergonomic proportions, the Baume & Mercier Riviera 33mm M0A10727 represents a versatile statement in modern sports-chic horology. Sculpted in a petite 33.00 mm surgical-grade 316L stainless steel case measuring 9.22 mm in profile with an integrated silhouette, this timepiece is distinguished by the signature Riviera dodecagonal (12-sided) bezel rendered in a clean, screwless execution. The case balances circular satin-brushed bezel surfaces with polished beveled chamfers and vertical brushed flanks. The dial features a radiant sun-satin deep blue finish (bleu satiné soleil) decorated with a tone-on-tone transparent wave transfer motif that captures ambient light in azure, cobalt, and midnight-blue reflections. Accented by rhodium-plated riveted Roman numerals and trapezoid indices coated with white Super-LumiNova (blue emission), matching faceted dauphine hands, and a balanced date aperture at 3 o'clock beneath an anti-reflective scratch-resistant sapphire crystal, it is powered by a high-precision Swiss Made quartz movement offering multi-year battery autonomy. Mounted on an integrated 3-row solid stainless steel bracelet alternating between satin-brushed and mirror-polished facets, secured by a triple-folding clasp with security pushers and featuring a tool-free quick-release interchangeability system, it is pressure-tested for 50 metres (5 bar / 5 ATM) of water resistance and backed by Baume & Mercier’s official 2-year international manufacturer warranty.
Key Highlights
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Petite 33.00mm Riviera Silhouette: Feminine 33 mm case size engineered with a 9.22 mm profile to sit with ergonomic comfort and balance on slender wrists.
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Iconic Dodecagonal (12-Sided) Bezel: Riviera design featuring a screwless 12-sided bezel that blends geometric sportiness with clean luxury dress lines.
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Radiant Sun-Satin Blue Wave Dial: Deep azure sunburst (bleu satiné soleil) face decorated with transparent wave motifs for tactile and visual depth.
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Super-LumiNova Blue Nocturnal Emission: Rhodium-plated hands and riveted markers filled with white Super-LumiNova (C1) that glows with a vivid blue luminescence in the dark.
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Swiss Made Electronic Quartz Precision: High-accuracy Swiss electronic movement delivering dependable grab-and-go precision without daily winding.
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Extended Multi-Year Battery Autonomy: Low-power quartz movement engineered to deliver up to 5 to 10 years of continuous operation on a single cell.
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Integrated 3-Row Stainless Steel Bracelet: Articulated metal bracelet featuring satin-brushed outer links and mirror-polished center accents.
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Triple-Folding Clasp with Safety Pushers: Ergonomic deployant buckle ensuring seamless security and daily comfort on the wrist.
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Tool-Free Strap Interchangeability: Integrated quick-release spring bars allowing effortless strap changes without specialized tools.
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Scratch-Resistant Sapphire Crystal: High-clarity sapphire glass with anti-glare coating on both sides offering protection against surface abrasions and reflections.
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Octagonal Crown with Embossed Phi (Φ) Logo: Fluted push-pull crown finished with the brand's emblem of the Golden Ratio.
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50-Metre Water Resistance: Tested to 5 bar (50 m / 165 ft) with a secured solid case back for protection against daily rain and handwashing.
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Official 2-Year International Warranty: Backed worldwide through the Richemont global service network with optional warranty extension.
Design & Craftsmanship
1973 Riviera Sports Icon & The 33mm Dodecagonal Steel Chassis
First unveiled in 1973, the Riviera broke traditional design conventions by introducing a dodecagonal (12-sided) bezel paired with an integrated silhouette, establishing itself as one of the original Swiss luxury sports watches. In reference M0A10727, Baume & Mercier translates this iconic sports-chic silhouette into a tailored 33.00 mm diameter with a 9.22 mm profile. Forged from surgical-grade 316L stainless steel, the case features alternating circular satin-brushed finishes on the 12-sided bezel and polished chamfered bevels along the flanks. This screwless bezel execution gives the watch a sleek, dressy aesthetic while retaining the Riviera's bold geometric identity. The solid steel case back is secured by screws to maintain structural integrity and offers space for personal custom engravings, while the fluted octagonal winding crown is embossed with the Greek letter Phi (Φ).
5 Reasons why you should buy watches from Zimson – Since 1948 , Celebrating 75 years
- Zimson is the authorised retailer for Baume & Mercier in India
- Zimson deals and sells only authentic watches and all the watches will be furnished with an invoice , brand warranty and brand packaging .
- Zimson is in the business of watch retailing since 1948
- Zimson has a strong after-sales service back up with state of art watch servicing facilities
- Zimson has gained the trust of over million customers throughout these years from our online www.zimsonwatches.com and offline stores present in Bangalore , Chennai , Kochi , Coimbatore , Salem , Madurai , Trichy and Pondicherry .
5 Frequently asked questions from our shoppers:
Are the watches sold at Zimsonwatches.com authentic ?
Ans: Yes , all the watches sold online at zimsonwatches.com and offline stores are 100% authentic and genuine .
Will the warranty be active if I buy online ?
Ans: Yes , all the watches come with brand warranty which can be from 1 yr to 7 years , depending on the brand which is ordered .
How soon can I get my watch once order placed ?
Ans: Once the order is confirmed , order will be processed within 24 hours and despatched within 48 hours and should reach the respective location in 2-3 working days from the time of despatch .
Which courier partner will be used to send the watch ?
Ans: Bluedart , DTDC Plus , Shiprocket .
Can I place order online and collect offline ?
Ans: Yes! One can place the order online and collect his or her watch offline at the desired store , prior information needs to be given so we can facilitate this .
